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Video: Why marketers want a slice of UGC
Strategy 2.0...

By Staff

Published: Monday 30 April 2007

While some critics are dismissing user-generated content as amateur and rife with licensing issues, marketers and advertisers are exploring various business models to generate revenue. These include product placement, sponsorships and contests. We hear from Charlene Li, principal analyst at Forrester research, Andrew Keen, author of Cult of the Amateur, and silicon.com sister site ZDNet editor in chief, Dan Farber.