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Google getting bigger chunk of American pie
At the expense of Yahoo!, Microsoft...

By Reuters

Published: Thursday 12 April 2007

Web search leader Google's market share inched up to 64 per cent of all queries among US internet searchers in March, gaining further ground against Yahoo! and Microsoft, according to a survey released by Hitwise.

The number of search queries on Google rose to 64.1 per cent in March, compared with 63.9 per cent in February and 58.3 per cent a year ago, said Hitwise, which bases its report on the surfing habits of 10 million US web users.

A more conservative survey by online measurement company comScore Networks from February also showed how Google's US market share grew to 48.1 per cent in February from a 47.5 per cent share in January. On a global basis, comScore estimates Google held a 65.7 per cent share of the web search market.

Hitwise said Yahoo! search queries slipped to about 21.3 per cent from close to 21.5 per cent in February and 22.3 per cent in March 2006, while MSN Search dipped to 9.2 per cent from 9.3 per cent in February and 13.1 per cent a year ago.

Google is gaining strength in specific categories of searches, accounting for more than 28 per cent of traffic to health-related sites in March and nearly 19 per cent of traffic to travel sites, the Hitwise survey found.

Google shares were nearly unchanged at $466.71 on the Nasdaq while Yahoo! slipped 1.6 per cent to $31.17. The two companies report quarterly financial results next week.