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RSS: 98 per cent of surfers shun it
If only they loved it as much as the marketers

By Jo Best

Published: Thursday 28 July 2005

While news sites and bloggers are getting hot under the collar about RSS, it seems hardly anyone else is.

A report from Forrester Research has found that just two per cent of US internet users are making use of RSS feeds.

Young people are among the most vociferous users, the report found, but even in the 12 to 21 age group, only five per cent of surfers were making use of the technology.

Users' ambivalence, however, is not shared by the marketing community, Forrester found. Fifty-seven per cent of marketers said they are interested in employing the technology.