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Story URL: http://networks.silicon.com/webwatch/0,39024667,11010272,00.htm

Online brokers face ad regulations

By Dominic Maher

Published: Monday 17 May 1999

The US Securities and Exchange Commission (SEC) has threatened to regulate advertising for online investment companies.

The SEC said it believes adverts used to entice potential clients are misleading - suggesting that simply by signing up, investors can make an easy profit.

Online trading is expected to attract 20 million users by 2002. Last year, online brokers spent $100m advertising their services.