Rikke Helms, Dexterra

Reading

MD EMEA

Unfortunately, the survey results from BT aren’t entirely surprising. The onus here really falls on the carriers – if they are not packaging and promoting SaaS services effectively enough to their business customers, then how else are the customers going to know that these types of services exist?

Mobile working is one key area that the carriers could be capitalising on with SaaS. Operators are already giving their business customers handsets and voice/data minutes – hosted mobile services are a logical progression in order to help these customer make better use of their field workers. For those who are clued up on SaaS, the benefits are obvious, so the carriers really are missing a trick by not facilitating widespread uptake.