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WebWatch

By Tim Ferguson

Published: Monday 16 June 2008


Name

Karen Challinor


Location

UK


Occupation

staring at clouds


Comment

PIRACY101

Q - how to wipe out piracy overnight

A - make it uneconomic by dropping the price of the product

the margins on a CD or DVD are ridiculous with most of the profit going to the record label and very little to the artist

the label tells us this is so they can make risky undertakings by promoting up and coming artists but with the advent of the internet they now have a virtually cost free way of doing the same thing

the business model has changed but the industry has not adapted beyond raking in larger profits



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