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WebWatch

By Tim Ferguson

Published: Thursday 13 December 2007


Name

Charles


Location

02139


Occupation

Computers


Comment

The Gartner report is actually more positive than negative about social networking, and its purpose is to point some pitfalls to avoid, for organizations that have chosen to engage in enterprise social computing.

Some excerpts below:

Unlike IM and VoIP, social networking is a far more intricate form of collaboration...No consistent pattern has emerged on how Facebook-style social networking can support work outcomes…

Corporate social networking solutions are generally good products and offer some security advantages over Internet-based social networking sites. However, IT departments would do well in realizing that ultimately the value of social networking resides in content and not code....

* IT departments should focus their primary attention not on products but on the human factors that affect the uptake of social networking technology.

* IT departments shouldn’t overplay the security risks of Internet-based social networking sites.

* IT departments should consider making social networking investment decisions on a component-by-component basis rather than as a suite.



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