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By Peter Cochrane

Published: Tuesday 14 November 2006


Name

Paul Clark


Location

Cornwall


Occupation

MD, Packet Ship Technologies


Comment

I think you've missed the point about what drives the digital divide. You're right it is not longer primarily about cost; it's about fear, and people not yet understanding that PC's/Internet are relevant to them. The whole tone smacks rather of "let them eat cake"...

You did accidentally hit on the solution, though: You aggregated PC's and games machines into one statistic of 90%, as if they were the same thing; they aren't. A standard PC (or Mac!) is an over-complex, difficult to manage, unreliable monster; a games machine, cellphone or TV set-top-box is a true consumer device - simple interface, not much management and highly reliable.

To bridge the digital divide we need to find ways of bringing the kind of interactive power we 'technophiles' are used to on the PC to consumer devices, packaged in a way which is familiar and easily managed.



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