Charles Wood

UK

video director

The music industry's main problem is capitalism itself: they want to profit from their sales, hugely. The problem with all download systems is that they seem not to be worth much to the user... the percieved value is low. It does not matter what you do unless this issue is fixed, and that ends anything but direct delivery to the user as a means of sales, because the margins are too low.

So, however you view it we will see music and "film" companies as we know them dissappear. Especially when us "new boys" start using the same technology to collect and deliver content worth watching, from wherever we live.

Cuba, maybe, has it right: they even tell viewers when to download the latest video or song (with a countdown). They assign a portion of GDP to such artists and as a consequence support the arts far better then we do in the UK.