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Google, Digg talks fall through

Web 2.0 news site to pursue other deals?

Tags: digg, google

By Jennifer Guevin

Published: 28 July 2008 09:06 GMT

Google has ended negotiations to buy social-news site Digg.com, according to TechCrunch.

The two companies had reportedly been in the final stage of talks to bring Digg into the Google News group for $200m. Some sources said the trouble was due to technological incompatibilities, while another said it was more about a clash of personalities. Digg was informed of Google's decision late this week, according to the report.

Rumours of a bidding war between Microsoft, Google, and two unidentified media companies began in March, prompting worries over what the acquisition might mean for the site. With a no-go on the Google deal, Digg could either pursue other offers or go after another round of funding and keep chugging along on its own.

Neither company responded immediately to a request for comment.

Original article: Report: Google-Digg acquisition talks fall through from CNET News.com

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