BBC's iPlayer is go

The BBC's iPlayer on-demand TV service has been given the green light, allowing viewers to download their favourite Beeb programmes in the near future.

The initial service will offer downloads of BBC programmes for up to seven days after broadcast which can be viewed for up to 30 days after download.

In addition, 15 per cent of content will be 'series stacked' - where selected series can be played in their entirety for 30 days following transmission of the final episode.

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The approval further boosts the corporation's efforts to embrace Web 2.0 and follows the recent content deal with YouTube and a technology deal with IBM.

A BBC spokeswoman said: "It's another platform for our audiences to get hold of BBC content."

The Beeb's independent governing body, the BBC Trust gave the final go ahead following a public value test (PVT) which garnered responses from around 10,500 individuals and organisations.

Diane Coyle, BBC Trustee and chair of the Trust's PVT steering group, said the consultation demonstrated considerable public support for iPlayer.

Ashley Highfield, the BBC's director of future media and technology, said the iPlayer is a critical part of Auntie's strategy to "maintain impact and relevance in a world where viewing and listening habits are shifting from linear to on-demand".

Mark Thompson, the Beeb's director general, said he is delighted with the Trust's decision to approve the proposals.

He added it is significant as these on-demand proposals are "at the heart" of the BBC's creative future.

The launch date for the iPlayer service will be announced in due course.