
Power to the people
By Tim Ferguson
Published: 29 January 2007 16:05 GMT
User-generated reviews are the most trusted source of online information for holidaymakers, research has revealed.
Twenty one per cent of those surveyed said the 'most reliable information of all' comes from web 2.0-style user content such as peer reviews.
Only 15 per cent of respondents think official local information sites are the most reliable, with just 12 per cent saying the same about travel agent websites.
A greater proportion of frequent travellers (those who have four or more holidays per year) find online peer reviews the most reliable information source - with 33 per cent saying this.
Taking a business trip any time soon?
Check out the user generated guide to airport internet access around the world, atlarge.com.
And the popularity of peer reviews is spread across all areas of web content and ecommerce.
Amazon pioneered online customer reviews on its website. An Amazon spokesman told silicon.com the inclusion of peer reviews dramatically increases the amount and quality of information available - effectively employing the opinions of thousands of impartial reviewers.
Customer reviews are something Amazon customers respond to very well, he added.
Our Client is the trusted partner of service providers, enterprises and governments worldwide, providing solutions to deliver voice, data and video ...
You will responsible for developing new modules and developing new products.In briefTo be fully responsible for the layout, visual appearance and ...
In addition to this all employees are enrolled in a flexible benefits scheme allowing them to buy and sell benefits including holidays, additional ...
Agenda Setters 2008
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Rob Bamforth Seeking memorable mobile apps Quocirca's Straight Talking: Why are there so few?
Stewart Baines How much SEO is too much? Net Effect: Plus 10 tips on boosting your site's profile