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Murdoch dispatches wife to China

And hopes she'll come back... with a Chinese MySpace

Tags: myspace, rupert murdoch, murdoch

By Gemma Simpson

Published: 20 September 2006 16:15 BST

Wendi Deng, wife of News Corp media mogul Rupert Murdoch, is to work with senior News Corp executives in an attempt to launch MySpace.com in China.

Deng, who was born in China and speaks Mandarin, will explore ways in which MySpace can enter the Chinese market without hitting the political potholes that Google and Yahoo! have encountered, according to media reports.

News Corp's previous attempts to break China have been hampered by strict laws on foreign media ownership. To clear similar hurdles in the US, Murdoch famously became a US citizen in 1985.

Murdoch told the media that local partners in China will own 50 per cent of the site and deal with complaints.

The media mogul acquired popular social networking site MySpace for $580m last year as part of plans to expand News Corp's online influence.

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