
If only they loved it as much as the marketers
By Jo Best
Published: 28 July 2005 12:20 BST
While news sites and bloggers are getting hot under the collar about RSS, it seems hardly anyone else is.
A report from Forrester Research has found that just two per cent of US internet users are making use of RSS feeds.
Young people are among the most vociferous users, the report found, but even in the 12 to 21 age group, only five per cent of surfers were making use of the technology.
Users' ambivalence, however, is not shared by the marketing community, Forrester found. Fifty-seven per cent of marketers said they are interested in employing the technology.
I use RSS on a daily basis for reading new article...
James G
All that should hopefully change in the near futur...
Quinton
98% of users shun it? That's quite the sensationa...
Sean Mulholland
RSS is still very new but is catching like wild fi...
Anonymous
I totally use RSS. Very convenient, but you only ...
Anonymous
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