You are here: silicon.com > Networks > WebWatch

WebWatch

Google feeds desire for RSS ads

Jumping into news feeds makes ad sense...

Tags: rss ads, google

By Stephanie Olsen

Published: 19 May 2005 09:00 BST

Google has begun selling advertisements for web publishers' syndicated news feeds, in an attempt to lead a developing and untested market.

The search company has been quietly testing a service that pairs text or graphical ads from its Google AdSense network with feeds formatted in the syndication standards RSS (Really Simple Syndication) or Atom. This week, the company said it has introduced a beta program for all web publishers.

Google is increasingly applying more flexibility to its advertising programs, which generated more than $1bn, or 99 per cent of the company's revenue, in the first three months of 2005. For example, it recently sanctioned animated ads to run on its publisher network, in a reverse of its long time, text-only ads policy. It has also begun allowing advertisers to choose on which publisher sites their ads appear, granting freedom marketers have wanted.

The diversification comes as independent publishing and content syndication is exploding. New services for blog publishing and news aggregation are both fuelling and meeting web surfers' growing appetite to consume headlines, entertainment, video and generic content in alternate forms.

Simultaneously, the online advertising market is healthy again, growing 33 per cent last year to $9.6bn, according to the Interactive Advertising Bureau. And as competition for advertising dollars intensifies, Google is jockeying to stay ahead of rivals in new markets.

Others, including Yahoo! Search Marketing and Kanoodle, are experimenting with RSS advertising.

Google's AdSense for Feeds lets publishers sign up to display text or banner ads at the bottom of syndicated headlines or content feeds. Publishers must insert a few lines of code to display the ads, and when people click on the promotions, they share in the fees collected by Google.

Stefanie Olsen writes for CNET News.com

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure
Read and write about internet access at the airports of the world at atlarge.com. Be the first to rate an airport, win champagne...


  • Jobs
METHODICAL RECRUITER WITH SALES AND MARKETING EXPERIENCE REQUIRED

The key responsibilities in this role will be: Implementing procedures and infrastructure across the business to maximise efficiency and diversity ...

Campaign and Data Manager - London

Managing the delivery of display advertising across all Web Ops supported websites. Managing the delivery of email advertising across all Web Ops ...

Project Manager - Advertising/Marketing Agency - London - 40/50k

I am currently recruiting for Project Manager for Advertising and Marketing client based in Central London. This client provides a full ...

CIO50 2008
The silicon.com CIO50 2008 profiles the most influential and innovative tech chiefs in the UK across all industries and organisation size, from the biggest FTSE100 companies to high growth dot-com start ups and the public sector. The list was voted on by the UK CIO community and a panel of experts. Find out more in our latest special report.





Quick Sitemap Links: