You are here: silicon.com > Networks > WebWatch

WebWatch

Napster introduces pre-pay cards for Christmas

Targeting teens and parents' pockets

By Jo Best

Published: 14 October 2004 14:00 GMT

Online music stalwart Napster has started to flirt with the world of the offline shops.

The download service, which first came to the UK legally in May, is now hoping to cash in on Christmas spending by offering pre-paid song vouchers.

While it's not exactly a new concept - iTunes et al sell download gift vouchers via their websites - Napster is the first online music shop to offer physical cards, which will be on sale in Dixons shops from today.

As well as milking Granny's Christmas present budget, the cards will also mean that anyone under 16 can access the service. Given that for most download services, users have to pay by credit card for their music, those under 16 are often excluded from using the service without having to beg to use their parent's plastic.

The cards will be available in denominations of £14.85 for 15 tracks, £56.95 for 60 tracks and £25.95 for a three-month subscription.

Napster has sold over one million songs in the UK since its launch.

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure
Read and write about internet access at the airports of the world at atlarge.com. Rate airports, and see what others have to say...

Peter Cochrane Peter Cochrane's Blog: How the telcos could save themselves Doomed network operators could thrive with a bit of innovation

Peter Cochrane Peter Cochrane's Blog: Facebook saves teen from prison Another unexpected impact of social networking


  • Jobs
Snr PHP Developer - City Lonon

Snr PHP Developer - City Lonon required for one of the world's largest online dance music stores, with over one million tracks on vinyl, CD and ...

Business Analyst (Credit Card transactions)

You will have recent experience of working within Bank that issues cards on a First Data platform, as well as developing in-house SQL routines to ...

Credit Risk Analyst - London (WC)

The Credit Cards Risk Analytics team is part of the Impairment and Capital team. A leading retail banking organisation, based in London (WC) ...

Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.





Quick Sitemap Links: