Aah! Playboy...
Published: 7 April 2004 12:25 GMT
07.04.99: US entertainment group Playboy has admitted it expects to continue making a loss from its website and ecommerce venture until 2003.
However, the company, which has been making a loss from its online arm since its launch in 1996, said yesterday that its strong brand name would give it an edge over other online retailers
Playboy CEO Christie Hefner said revenue from subscriptions, advertising and Playboy-branded products will double every 12 months for the next five years.
Hefner predicted that by 2003 the group's online arm would have a profit margin of 29 per cent - more than the company's publishing group.
07.04.04: "US entertainment group"? What were we thinking? This was back in the day before we realised 'sex' sells and 'porn' is a hugely popular click winner.
Over the years Playboy has provided a rich supply of pun-fodder for headlines - such as 'A bunny thing happened on the way to the casino'. The company has also taken full advantage of the fluctuations in the technology sector - a point proved by its controversial choice to feature female Enron executives in the buff shortly after the company went 'tits up' - to use a very apt phrase.
The company also provides compelling content for mobile phones and operator 3 considered it a coup when it signed up the pornographer for an exclusive content deal over 3G phones.
My client is a market leader in engineering solutions for entertainment venues worldwide. The key responsibility will be to study the global market, ...
Analytics, Google Adwords, CIM My client, a leading tour operator, currently seeks a talented Online Marketing Manager to join its expanding ...
At Sky, our mission is to become the nation's No.1 entertainment choice. If you share our ambition, passion and entrepreneurial spirit, then we need ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Digg
Slashdot
Del.icio.us
Stumble
Reddit
RSS Feeds
Peter Cochrane Peter Cochrane's Blog: How the telcos could save themselves Doomed network operators could thrive with a bit of innovation
Peter Cochrane Peter Cochrane's Blog: Facebook saves teen from prison Another unexpected impact of social networking