Assets? We've got these cuddly toys...
Published: 5 August 2002 11:45 GMT
Monkey, the cult mascot of ITV Digital, is back on the streets after the chairman of the Gadget Shop rescued thousands from the company's administrators.
Chris Gorman, chairman of the Gadget Shop, paid £250,000 to Deloitte & Touche for 20,000 Monkeys. He intends to sell the cuddly mascots in his high-street stores for £25 each.
The woolly cult figures were sent out free to ITV Digital customers who claimed them after purchasing set-top boxes.
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