Foolishly thought investors would look at results before name...
By Tony Hallett
Published: 7 December 2001 08:08 GMT
ebookers.com is to take the dot-com out of its name.
ebookers, as the company will be known, has said it has finally bowed to pressure - mostly from the financial community - to distance itself from the associations a dot-com moniker brings.
The move is not unexpected. Numerous start-up dot-coms have dropped their internet age suffix, some with little affect.
ebookers had previously refused to change its name, thinking positive results would be more important to investors.
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The company provides software and related services that enables e-businesses from clicks and mortar to pure dot-coms to measure their website ...
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