Foolishly thought investors would look at results before name...
By Tony Hallett
Published: 7 December 2001 08:08 GMT
ebookers.com is to take the dot-com out of its name.
ebookers, as the company will be known, has said it has finally bowed to pressure - mostly from the financial community - to distance itself from the associations a dot-com moniker brings.
The move is not unexpected. Numerous start-up dot-coms have dropped their internet age suffix, some with little affect.
ebookers had previously refused to change its name, thinking positive results would be more important to investors.
The company provides software and related services that enables e-businesses from clicks and mortar to pure dot-coms to measure their website ...
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