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Early days but...
By John Oates
Published: 6 November 2001 08:52 GMT
US consumers are unlikely to dramatically increase their online spending in the run up to Christmas.
A survey from the International Mass Retail Association found "a flat reading on the internet" compared to increases for all other retail channels, according to a report in the Financial Times.
A separate survey from Goldman Sachs, Harris Interactive and Nielsen Net Ratings paints a similar picture. The three companies have teamed up to deliver a weekly survey of consumer attitudes called the eSpending Report.
Brand awareness remains important: 25 per cent of online shoppers visited a site based on a company's 'real world' presence.
Only five per cent of online shoppers said the events of the 11 September had pushed them into more virtual shopping.
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