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Everybody's favourite Danish toy manufacturer goes online for run in to Christmas...
Published: 5 November 2001 14:45 GMT
Lego has launched a $500,000 online advertising campaign to drum up sales this Christmas.
The two-month long effort includes a number of co-branding alliances with websites targeted at the pre-teen sector, including About.com, CartoonNetwork.com, Disney.com and Nickelodeon.com.
In addition, Lego will launch shopping areas on the Warner Brothers, FoxKids and Harry Potter websites, as well as running banner adverts across similar sites.
Lego said clicks and sales generated by the new campaign had already topped the figures for 2000.
Managing the delivery of display advertising across all Web Ops supported websites. Managing the delivery of email advertising across all Web Ops ...
In addition to our flagship site www.shopzilla.com.co.uk, .de, .fr) and well known BizRate brand (www.bizrate.com), Shopzilla also powers shopping ...
In conjunction with Product Marketing, ensure corporate branding and look & feel requirements are included. Developing HCM KPIs and other management ...
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