
A monopoly in the making...
By Ian Jones
Published: 6 August 2001 07:55 GMT
Propertyfinder is set to merge with Asserta - the online estate agency division of CGNU - in a deal that will mean the combined firms hold details on 56 per cent of all UK properties for sale at any one time.
The all-stock merger will create a database of some 250,000 properties for sale. It also gives Propertyfinder's main investors - Hamptons Internation and Arts Alliance - 20 per cent of the merged firm.
The company will operate under the name Asserta Holdings, but both brands will remain, targeting their traditional market segments.
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