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Yahoo! UK makes lastminute.com decision

Struggling lastminute.com slips into bed with dot-com giant Yahoo!

By Kate Hanaghan

Published: 27 June 2001 11:20 GMT

Users of Yahoo.co.uk will be fed details of special deals, such as flights, holidays and hotels, from lastminute.com. To complete a transaction, customers will be directed to the lastminute.com booking service.

The deal makes lastminute.com the first retailer to be featured in the My Yahoo! personalised zone on the UK site.

Martina King, managing director of Yahoo! UK and Ireland, is "thrilled" with the deal.

For related news, see
Losses worsen for lastminute.com
http://www.silicon.com/a42609
Lastminute.com employs Saatchi advertising strategy
http://www.silicon.com/a39285
Lastminute.com buys into France, but analysts want more
http://www.silicon.com/a39100
Yahoo! to add video to its instant messenger
http://www.silicon.com/a45285
Yahoo! Japan joins DSL market
http://www.silicon.com/a45165
Yahoo! back in court to defend Nazi memorabilia sales
http://www.silicon.com/a44980

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