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Car dealers losing out online

There are some nice little runners on the online car lot but they're not getting so much as a sniff...

By editorial@silicon.com

Published: 30 May 2001 17:00 GMT

Most car drivers are shying away from buying their cars online according to a study by GKF.

Most consumers questioned in the survey by the market research company said they would not buy a new car online and only 20 per cent of car drivers actually use the net with the intention of purchasing a car.

Trust in online payments is still a major stumbling block - especially for expensive items such as cars - and those respondents who are prepared to look for cars online said they would rather order a vehicle online and complete payment and delivery transactions face-to-face with a dealer.

The study also revealed that most consumer activity on car e-tail sites was to compare prices, though consumers admitted that discount prices could encourage them to buy.

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