eBay has knocked Amazon.com off top spot in the latest monthly survey into ecommerce traffic by web tracking firm Nielsen NetRatings.
Published: 1 May 2001 13:40 GMT
In March eBay recorded just over 22.1 million unique users, beating Amazon.com by the narrowest of margins.
eBay's site grew considerably faster than Amazon's during the period, picking up four million new users. Surfers also stayed at eBay longer, notching up a total of 1.4 billion page views, compared to Amazon's users, who only looked at 164 million pages.
The monthly survey of worldwide web usage also found seven million new users logged on to the web for the first time last month.
Also evident was the increasing globalisation of the internet - no longer just a US phenomenon. The world's second most visited website was the Korean Language portal Daum.net, only bettered by Yahoo!
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