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Ted Baker has designs on Pocket PCs

UK fashion house Ted Baker is planning to attract mobile professionals with the launch of its handheld PC website.

By Kate Hanaghan

Published: 14 December 2000 12:42 GMT

Owners of HP's Jornada 540 Pocket PC will be able to purchase Ted Baker clothing via a specially constructed ecommerce site. The site is intended to be as minimalist as possible with pages designed to be browsed offline.

Blueberry.Net, an ebusiness consultancy, created the site to complement Ted Baker's main website and said it chose the Pocket PC platform for its internet access capability.

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