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By Tony Hallett
Published: 22 March 2000 10:47 GMT
Supermarket group, Iceland, is to re-branded itself with its Web name Iceland.co.uk.
The company, known for its anti-GM food stance and promotion of organic and frozen goods, said it will spend £8m over the next 18 months updating its 760 stores, 450 lorries, home delivery vans and packaging.
In a statement Malcolm Walker, chairman of Iceland, criticised competitors who haven't attempted to merge Internet and traditional retailing, and then market them together. Iceland launched its Web shopping service last year.
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