Published: 11 February 2000 14:25 GMT
Vodafone is to replace Sharp as Manchester United's main sponsor in a £30m, four-year deal, which kicks-off on 1 June.
The agreement includes the incorporation of Vodafone's brand logo on the team's playing kit, the rights to use the Manchester United mark in promotions and advertising, and hospitality access and perimeter advertising at all Manchester United home games - excluding the European Champions League.
The tie-up will also see the mobile phone operator become the principal telecommunications and equipment services partner to the club. Vodafone will provide mobile phone and wireless Internet services to Manchester United's worldwide supporter base.
Peter Bamford, chief executive of Vodafone UK, said in a statement: "Manchester United is one of the best sporting brands in the world and supported by millions of fans of all ages. This ground-breaking agreement goes beyond a pure shirt sponsorship and will bring a new range of mobile information services to a loyal massive supporter base."
Business Analyst required for one of the leading suppliers of software to the advertising industry. Business Analysts with a development background ...
My client is a leading web advertising solutions provider who works in a unique area bringing together ISPs and advertisers by using their cutting ...
Our client prides themselves on being at the leading edge by recruiting and developing creative people within a supportive environment and they are ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Digg
Slashdot
Del.icio.us
Stumble
Reddit
RSS Feeds
Rob Bamforth Plenty of life ahead for RFID and NFC From waving your phone at shopkeepers to saving electrical workers' lives
Peter Cochrane Peter Cochrane's Blog: How the telcos could save themselves Doomed network operators could thrive with a bit of innovation