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Online brokers face ad regulations

By Dominic Maher

Published: 17 May 1999 15:59 GMT

The US Securities and Exchange Commission (SEC) has threatened to regulate advertising for online investment companies.

The SEC said it believes adverts used to entice potential clients are misleading - suggesting that simply by signing up, investors can make an easy profit.

Online trading is expected to attract 20 million users by 2002. Last year, online brokers spent $100m advertising their services.

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