
By John Oates
Published: 22 March 1999 18:19 GMT
Microsoft has thrown its corporate weight behind a mouse in a massive sponsorship deal with London Zoo.
The software giant secured the future of one Micromys minutus - or harvest mouse - in a contract estimated to be worth well over £30.
According to the zoo, sponsoring a harvest mouse - Britain's second smallest mammal - costs an individual £30 per year. But a spokeswoman said Microsoft will be contributing a lot more than that, because company sponsorship is much more expensive. She also pointed out that the fee isn't just about keeping the mouse in flies or bugs.
London Zoo also confirmed that the mouse was chosen because of its crucial importance to the functioning of Windows.
Clearly a penguin was deemed impolitic.
Salary: 36K per annum A highly successful and reputable creative agency in London is looking for a talented mid weight digital designer. Position: ...
Middle-weight Software Project Managers Needed! Huxley Associates are working with a Software provider in Berkshire to recruit a mid-level Project ...
PHP Developer (Mid-weight- Senior) This company is a leading content distributor who operates in several European Countries and was recognised in the ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Rob Bamforth Plenty of life ahead for RFID and NFC From waving your phone at shopkeepers to saving electrical workers' lives
Peter Cochrane Peter Cochrane's Blog: How the telcos could save themselves Doomed network operators could thrive with a bit of innovation