Internet Advertising Bureau aims for online ad standards

After four years as an informal research group, the Internet Advertising Bureau (IAB) became an official body yesterday when it elected an executive committee of Internet gurus.

The Bureau has been working towards a set of standards to identify best practice for advertising on the Internet. Over the years, representatives of around 40 major advertising houses have become members.

Chris Dobres, general secretary of IAB UK & Europe, said: "Becoming a formal organisation will help attract even more interest from the advertising world and help to build on the work we've already done on creating a global set of standards for Web advertising."

Among the committee line-up are Paul Zwillenburg of Associated New Media, Danny Meadows-Klue of Telegraph New Media and Ian Murphy of Channel 4.

The IAB UK & Ireland will now work on linking with other bureaux across Europe to form a global body.