You are here: silicon.com > Networks > WebWatch

WebWatch

Naked Chef exposed in email

'Leaked document' is likely to lose the purveyor of pukka-tucker some dosh...

By Will Sturgeon

Published: 25 July 2003 09:02 GMT

An email doing the rounds purporting to originate from within publishing house Penguin appears to gift recipients a free copy of an as-yet unpublished cook book from TV chef Jamie Oliver as a Word document.

The recipes, complete with photography, all appear to be genuine, and in keeping with the mockney chef's style, but it's not just the Seared Salmon with Courgettes, Asparagus, and Rocket on page 53 that smells a bit fishy.

According to Penguin's website there is no forthcoming book from Jamie Oliver - and 'The Naked Chef 2' title is out of sorts with the naming convention of past cook books in the series.

So what's going on? It would appear somebody has cobbled together a 'best of' from Oliver's previous books and the document is now spreading like wildfire.

Love him or hate him - and most people have an opinion one way or the other - Oliver is the jewel in Penguin's crown, but the 121-page document, which email which users have been printing out and sending on to friends to do likewise, threatens to depress sales of the popular cook books.

From the first recipe 'Watercress, Rocket, Sweet Pear, Walnut and Parmesan Salad' on page six, through to the final recipe, a Summer Crumble on page 121, the document offers an array of recipes which would normally cost around £40 to £50 to buy in the shops.

The 'Roasted Hamilton Poussin Wrapped with Streaky Bacon and Stuffed with Potatoes and Sage' on page 58 sounds particularly good, as does 'King of Puddings' on page 73, and Penguin will surely be concerned about the impact of this email.

At the time of writing Penguin had not returned requests for comment.

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure
Read and write about internet access at the airports of the world at atlarge.com. Rate airports, and see what others have to say...

Natasha Lomas Exclusive: Jimmy Wales on what's next for Wikipedia Why Wikipedia needs geeks and why a life unplugged is unthinkable

Peter Cochrane Peter Cochrane's Blog: United breaks guitars? Customer service has changed forever


  • Jobs
Business Development Executive

Sporting and Celebrity events are regularly on the books for this company who also focus on testimonial dinners and bespoke corporate hospitality. ...

Business Analyst/Project Manager

Continually reviewing the Best Practice Procedure for the group and ensuring that the London Team adheres to this for all projects in scope for the ...

IT STORAGE - BUSINESS DEVELOPMENT - SOUTH WEST - 90KOTE

You will be working with the existing clients on the firms books and developing your own strategy to expand your client list and increase the firms ...

Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.





Quick Sitemap Links: