
'We know where you live and we know what you're doing...'
By John Borland
Published: 30 April 2003 11:05 GMT
In a new 'educational' tactic, the Recording Industry Association of America (RIAA) plans to send instant messages to those offering music tracks through peer-to-peer services, warning them that they are breaking the law.
Tapping into the chat functions built into software programs such as KaZaA and Grokster, the RIAA yesterday began sending automated messages to people who are providing copyrighted songs online, warning them that they're breaking the law - as if they needed telling.
The threatening undertone of the messages will warn file-swappers that they are putting themselves at legal risk by offering music online.
Cary Sherman, president of the RIAA, said: "We're going to be sending messages to the very people who are offering music, in real time, as they do it. The hope is that, this way, we'll be reaching the people who need to know that they are not anonymous, that there are risks of legal consequences if they continue, and also that there are risks to privacy and security."
Sherman believes the campaign, dubbed Music United, may have more effect because it targets file swappers directly, through their own medium of choice.
"It's different when you get a message that pops up on your screen that says, 'We know who you are, and we know what you're doing,'" Sherman said.
The new RIAA campaign will search for a list of several hundred popular songs and automatically send an instant message to any person who appears to be offering one of them, Sherman said.
The group expects to send about one million of the messages per week. "It appears that you are offering copyrighted music to others from your computer," the message will read in part. "Distributing or downloading copyrighted music on the internet without permission from the copyright owner is ILLEGAL. When you offer music on these systems, you are not anonymous and you can easily be identified."
Apply now by sending your most up to date CV to Jodi Steenaart (details below) for immediate review. Database Analyst, Database Marketing, Customer ...
To be considered, you'll bring a strong digital media and/or online marketing background with significant client experience with primary ...
You will also provide support and information for realtime planning as well as support and information for the billing process.Principle ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Natasha Lomas Exclusive: Jimmy Wales on what's next for Wikipedia Why Wikipedia needs geeks and why a life unplugged is unthinkable
Peter Cochrane Peter Cochrane's Blog: United breaks guitars? Customer service has changed forever