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BT tempts students with top-up kiosk

Too lazy to go to the newsagents? Here's the answer...

Tags: bt

By Jo Best

Published: 5 January 2005 11:15 GMT

With its old-school payphones falling out of use, BT reckons it has found another way to make money out of phone boxes.

The telco is opening mobile top-up kiosks - where users can pop in and put credit on their pay-as-you-go phones - in three locations: Milton Keynes shopping centre, Basingstoke's Festival Place shopping centre and the University of Derby Students' Union.

Users can also buy games and ringtones, with BT hoping to shift other mobile content packages, including music downloads, soon. The top-up kiosks will also be rolled out to more locations in the future.

Analysts believe the mobile content market will boom in the coming years. A recent report by research firm Research and Markets predicts that mobile content will be worth $78bn worldwide by 2007 - up from $16.7bn in 2003.

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