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A behind-the-scenes peek at Big Blue's UK R&D centre
By Tim Ferguson
Published: 7 August 2007 16:45 BST
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This is the homepage for DIY Shopper - a concept retail website developed with retail group Kingfisher that uses web 2.0 concepts such as blogs and buddy lists.
The page shows a list of items for a DIY project as well as buddy lists of in-store advisors and people doing similar projects, who can share their experiences.
The system also interacts with Second Life and provides users with in-store mobile services.
Photo credit: Tim Ferguson
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