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iPhone top target for mobile advertisers
Gunning for a slice of Apple's pie

By Dawn Kawamoto

Published: Thursday 20 November 2008

Apple's iPhone jumped to the top spot on the AdMob Network for the month of October, with 4.1 per cent of the mobile ads requested from the network, according to the AdMob Mobile Metrics Report released Wednesday.

Requests from advertisers for mobile ads targeted to iPhone users rose to 236 million in October, more than doubling from the 103 million requests recorded in the previous month. Worldwide, AdMob's mobile-ad requests for all device makers grew 13.8 per cent in October, to 5.8 billion.

AdMob delivers banner and text ads to mobile devices and these figures were analysed and aggregated as part of its monthly Mobile Metrics report. AdMob-served ads are seen by people visiting clients' websites with their mobile phone. Advertisers can choose to have their ads appear on a certain type of device, or region of the world, and then AdMob places the ads on partner publishers' mobile sites.

Mobile advertising is on a fast track, with research firms projecting market revenue to reach $19bn per year by 2011, up from the approximately $3bn seen for last year.

Fuelling the iPhone's October performance was particularly strong traffic outside the United States, which accounted for 37 per cent of its ad requests, according to the AdMob report. Western Europe represented 17 per cent of the iPhone ad requests, and Asia represented eight per cent.

Other handset players following close behind included the Motorola Razr V3, which received 3.4 per cent of the requests; Nokia's N70, with 3.2 per cent; and the Motorola Krzr K1c, with 1.8 per cent.