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Mobile porn cash to hit $3.3bn
"Sex sells!"

By Jo Best

Published: Tuesday 28 November 2006

Like the internet before it, it looks like mobile's content explosion will be kicked off by porn.

Adult content on mobile devices will be worth $3.3bn by 2011, up from $1.4bn this year, according to industry analysts Juniper Research.

Europe is the biggest spender on porn, due to both its appetite for smut and the relatively high-priced nature of adult content. The Asia Pacific region follows in second place.

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The development of the adult content market will also evolve in parallel with mobile telephony tech. Currently, most adult content is text-based. As 3G reaches maturity, porn will switch to video delivery, with more than 70 per cent of revenue being derived from that medium by 2011.

"Erotic adult entertainment is big business - sex sells! What's more, the underlying drivers mean that the demand is pretty constant," the analyst house noted.

However, highly dedicated smut watchers are unlikely to be getting their content on their mobiles, said Juniper. Rather, the typical mobile porn consumer is likely to be a 'lad down the pub' trying to impress his mates.