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Wi-Fi hotspots leave business travellers cold
High flyers would rather have more legroom and better in-flight entertainment, says Gartner

By Graeme Wearden

Published: Thursday 08 September 2005

Mobile workers aren't very interested in using Wi-Fi hotspots, according to research published by Gartner on Tuesday.

The analyst firm found that only one-quarter of business travellers use public access wireless networks in places such as hotels, airports or aeroplanes. Two thousand business travellers in the UK and US were interviewed for the survey.

The Wi-Fi industry has targeted its services at the business community by pitching the advantages of surfing the internet and accessing corporate applications such as email while out of the office. However, many of the executives interviewed said Wi-Fi was too expensive and that it can be difficult to get the cost of accessing a hotspot reimbursed as a business expense, according to Gartner.

In-flight Wi-Fi services, such as Boeing's Connexion, have received considerable publicity but Gartner found that travellers were more interested in getting increased legroom and better entertainment when flying.

Delia MacMillan, research vice-president at Gartner, said: "While Wi-Fi has come a long way, our survey shows that many business travellers remain uncertain as to why they should use Wi-Fi, what equipment they need, how they can connect and what they will be charged.

"If Wi-Fi providers really want to attract new customers they must convince both end users and organisations of its benefits."

Wi-Fi operators are typically reluctant to reveal how many people use their services. Chris Clark, chief executive of BT Openzone, told ZDNet UK last month that Openzone's customer base had doubled in the last six months. However, he refused say how many customers Openzone actually has.

Gartner recommended that companies who want their staff to use public wireless networks should develop policies for Wi-Fi use, educate them about security and billing issues, and evaluate alternatives such as 3G.

Graeme Wearden writes for ZDNet UK