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Published: Thursday 22 November 2007
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Name
Bruce Renny
Location
UK
Occupation
Mobile Marketing
Comment
People watch TV on their mobiles for just a few minutes at a time. That's one of the reasons why we believe full-length broadcast TV will prove a commercial failure as a subscription service. After all, why pay for full-lehgth TV when you can't watch it for more than 3-4 minutes at a time?
In addition, the lack of convenience of broadcast TV is a mobile turn-off.
The commercial future is on-demand mobile TV.
People watch TV on their mobiles for just a few mi...
Bruce Renny
One small point ...
Very good round-up, but you l...
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this is nice one but will not stream at correct ti...
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