Rich

London

Person

This ruling is too pathetic - in both senses of the word. If the ads disturb you, get counselling.

Or turn the telly off.

But please, stop meddling in everyone's business, oh ye of little imagination.

OK, so bullying is a horrible experience for any kid (or adult, I guess) but you don't address psychological trauma by wrapping the world in cotton wool.

To be honest I found these ads got annoying after several repeats - but the first time I saw them I was very impressed.

Both the style and the wording are reminiscent of the recent NSPCC print ads [which also received complaints, yawn] and led me to think they might be about domestic violence or some similarly weighty subject.

But wait, listen closer... it seems to be about getting your own back, getting even, standing up for yourself and gloating at your enemies' downfall. What's it all about?

And then comes the Nokia tagline. Brilliant. I expect they will win industry awards.

Now then...

Given that bullied kids tend to seek solace in fantasy I would imagine these ads are positively beneficial. Same goes for adults in the workplace. Stop bullied underlings "going postal". Don't get mad, get even.

Don't buy an Uzi buy a Nokia. Now there's a tagline to conjour with.