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Orange gets a taste for pay-as-you-go BlackBerry

Going after the iPhone?

Tags: rim, orange, blackberry

Reuters

Published: 30 January 2009 11:13 GMT

Orange will launch a BlackBerry phone on a pay-as-you-go basis as part of the smartphone maker RIM's push into the consumer market, in addition to the business market, the company said on Thursday.

Orange said it would create the first pay-as-you-go BlackBerry service in the UK with the Pearl 8120 smartphone for £145.

Nearly two-thirds of UK mobile customers are using pay-as-you-go services, Pippa Dunn, director of pay as you go at Orange UK, said. Those customers are often aged between 16- and 24-years-old.

The service could also challenge Apple's iPhone.

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