iPhone not getting a full Flash like Android

Inspired by a new generation of smartphones such as Apple's iPhone and the Google Android-based G1, Adobe Systems has begun a new, higher-power effort to spread its Flash technology to mobile devices.

The company has worked for years on a lightweight incarnation of its Flash technology for mobile phones but it now is working to bring the full-fledged Flash Player 10 to higher-end smartphones, CTO Kevin Lynch said at Adobe's Max conference in San Francisco.

"We are [in the] midst of evolving Flash Player 10 for mobile," Lynch said. "We're taking the full Flash Player and making that run on the higher end of the mobile market."

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Lynch demonstrated Flash Player 10 on devices running Nokia's Symbian operating system, Microsoft's Windows Mobile and Google's Android operating system. But Apple's iPhone remains only on the wish list.

"This needs a little more baking. We need to pass the taste test of Apple's head chef," Lynch said as he retrieved an iPhone from a pan full of mobile devices. But Adobe is working on it, he said.

Naturally, nobody from Apple shared the stage with Lynch. Google Android leader Andy Rubin, by contrast, made an appearance after Lynch's demonstration of Flash on a T-Mobile G1, the first phone powered by Google's mobile operating system.

That Adobe was able to bring its software to Android affirms Google's strategy of building an "open platform [intended] to give a better internet experience on cell phones", Rubin said. "Today, seeing Flash 10 makes me feel really warm. It was exactly what Android was built for."

Flash is used for YouTube's streaming video, and Lynch demonstrated a Windows Mobile phone playing a video hosted on the Google service.

Flash got its start as a Macromedia technology that could give websites animation and basic games. Adobe acquired Macromedia and embraced its vision of turning Flash into a much fuller computing foundation. One key to that foundation is what's called AIR, the Adobe Integrated Runtime, a downloadable software package that lets people run Flash applications outside the browser and when offline.

Adobe released AIR 1.5 Monday, a version that inherits Flash Player 10 abilities such as better text rendering, support for right-to-left text scripts such as Arabic, multichannel audio, and 3D effects.

Like Flash, AIR is headed for the mobile world. Lynch also demonstrated AIR 1.5 running on a Linux-based Aigo miniature computer - what Intel likes to call a MID, or mobile internet device.

Although Adobe has elevated the status of the full Flash Player 10 on mobile devices, it's still working on Flash Lite.

Lynch acknowledged that it's hard to actually run Flash content with existing technology. Now, though, Flash Lite applications can be shared as a simple web address, he said, and if Flash Lite isn't installed, it can be retrieved automatically.

"You can package your application built with Flash and deploy it to smartphones like Windows Mobile and Symbian, and we hope to get to Android as well," Lynch said. "If you don't already have Flash Lite, it will detect that and install it on your mobile phone over the air."

Flash includes auto-update technology so users generally have a current version installed, and Adobe plans to keep that philosophy with its push into the mobile realm, he added. Partners to help enable that update process include Cisco Systems, NTT DoCoMo, Verizon, Comcast, Nokia, Sony Ericsson, Motorola, Qualcomm, and ARM.

Lynch also boasted that Adobe is exceeding its goals for Flash on mobile phones.

"Our goal [was to make] a billion phones Flash-enabled by 2010," Lynch said. "We're actually going to get one billion Flash-enabled phones by 2009."

Original article: Adobe bringing full-fledged Flash to phones from CNET News.com