Photos: HTC unveils its Diamond touch

Asked whether HTC envisaged business users coveting the Touch Diamond, HTC's Seiche, told silicon.com: "Our core positioning, in terms of the key consumers we would like to target with this device, is more of a consumer high end multimedia savvy audience.

"Because we can leverage all the features and functionalities of the Windows Mobile platform - and a lot of the other features are equally great for business - I think you will find still a lot of business people opting for this device, however our core marketing position is more towards the consumer."

Photo credit: HTC