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Vodafone cuts mobile broadband prices

Roaming on the cheap…

Tags: vodafone, roaming, mobile broadband, sign

By Natasha Lomas

Published: 1 February 2008 14:41 GMT

Vodafone is hoping to ramp up mobile broadband uptake in the UK by waving the carrot of a £15 per month 3GB price plan in UK consumers' faces. But the 50 per cent price will only run for a limited 'promotional period'.

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The mobile operator said it sees "great market potential for consumer mobile broadband" and is spinning its latest price plan tweaks as improved value for money for customers - be it in monthly cost reductions or increased data-usage limits.

Business customers can expect more data for their pound - Vodafone said the monthly fair usage on its Mobile Broadband Business and Mobile Broadband Business Travel packages will rise from 3GB to 5GB. Its Mobile Broadband Business package costs £25 per month. Customers will also be able to get free USB modems, provided they sign up to at least an 18-month contract.

Those customers happy to sign on the dotted line will also be offered a sweetener of three or six months 'free' line rental - for 18-month and 24-month contracts respectively.

Business travellers using Vodafone Connect Abroad in Europe west of Russia, along with Australia, Japan, New Zealand and the US can roam for £9.99 per 24-hour session.

Vodafone said its UK network has a top downlink speed of 7.2Mbps - in London and major airports - and a maximum of 1.44Mbps uplink. Elsewhere its network provides speeds up to 3.6Mbps, covering more than 80 per cent of the population.

On-the-go data lovers can expect better value for money from Big Red from 4 February when the new offerings go live.

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