Mobile telly experiment hits Dublin

O2 has launched its second trial of mobile telly using the DVB-H standard championed by Nokia.

The experiment will be conducted with 350 users in and around Dublin and follows a six-month trial in Oxford which kicked off back in September 2005.

Users will be equipped with Nokia's N92 devices and will be able to watch programmes from terrestrial and satellite broadcasters including RTE and Sky.

The trial will last until the end of August this year, with O2 and Arqiva - experts in broadcast links - using the test to monitor users' mobile TV habits including how they catch up with missed telly programmes.

While results from O2's earlier pilot found that 72 per cent of those who trialled the service would take it up if it received a commercial launch, analysts have remained lukewarm on the prospects for broadcast TV over mobile.

The UK got its first deployment of broadcast services earlier this year when Virgin Mobile began offering BT's Movio product.