
Ad it up to here?
By Jo Best
Published: 30 November 2006 14:30 GMT
The era of mobile advertising is upon us - according to new research, revenues from ads on phones will skyrocket by the end of the decade.
ABI Research predicts that by the end of this year advertising on mobiles will generate global revenues of $1.9bn. The analysts reckon that it will also achieve double-digit growth over the next five years.
Wireless from A to Z
Click on the links below to find out more…
A is for Antivirus
B is for Bluetooth
C is for The Cloud
D is for dotMobi
E is for Email
F is for FMC
G is for GPS
H is for HSDPA
I is for i-mode
J is for Japan Air
K is for Korea
L is for LBS
M is for M2M
N is for NFC
O is for Operating systems
P is for Pubs
Q is for QoS
R is for Roaming
S is for Satellite
T is for TV
U is for UMTS
V is for Virgin
W is for WiMax
X is for XDA
Y is for Yucca
Z is for Zigbee
ABI Research believes that the click-through rates that mobile advertising promises - two to three per cent, compared to 0.2 per cent for internet ads - will generate enthusiasm for the model among advertising buyers, although it predicts that such rates won't last as the novelty wears off for consumers.
The advent of phone ads will present advertisers with both challenges - how to make sure consumer don't get annoyed with ads arriving on a very personal device - and opportunities to reach consumers in a more individual way.
Click here to see silicon.com's rundown of the top 10 mobile design classics.
Among the operators already planning to trial advertising to handsets in the UK are Vodafone and O2.
A separate report by industry watchers Informa Telecoms and Media predicts that by 2011, mobile advertising will be worth $11.5bn, with mobile TV being the most lucrative vehicle.
Working with ad serving vendors to ensure ads have been trafficked correctly. A junior digital project manager/ producer is required to work for an ...
Advertising Campaign Manager required for my Central London based Client, an exciting independently owned company leading the field in the ...
Telesales Executive, Advertising and Media, Lincoln 14,000 to 16,000 Basic, 24,000 OTE realistic in Year One Fantastic sales role that is ideal for a ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Natasha Lomas Exclusive: Jimmy Wales on what's next for Wikipedia Why Wikipedia needs geeks and why a life unplugged is unthinkable
Peter Cochrane Peter Cochrane's Blog: United breaks guitars? Customer service has changed forever