You are here: silicon.com > Networks > Mobile & Wireless

Mobile & Wireless

Advertising: Mobile's next big thing

Ad it up to here?

Tags: mobile advertising

By Jo Best

Published: 30 November 2006 14:30 GMT

The era of mobile advertising is upon us - according to new research, revenues from ads on phones will skyrocket by the end of the decade.

ABI Research predicts that by the end of this year advertising on mobiles will generate global revenues of $1.9bn. The analysts reckon that it will also achieve double-digit growth over the next five years.

Wireless from A to Z

Click on the links below to find out more…

A is for Antivirus
B is for Bluetooth
C is for The Cloud
D is for dotMobi
E is for Email
F is for FMC
G is for GPS
H is for HSDPA
I is for i-mode
J is for Japan Air
K is for Korea
L is for LBS
M is for M2M
N is for NFC
O is for Operating systems
P is for Pubs
Q is for QoS
R is for Roaming
S is for Satellite
T is for TV
U is for UMTS
V is for Virgin
W is for WiMax
X is for XDA
Y is for Yucca
Z is for Zigbee

ABI Research believes that the click-through rates that mobile advertising promises - two to three per cent, compared to 0.2 per cent for internet ads - will generate enthusiasm for the model among advertising buyers, although it predicts that such rates won't last as the novelty wears off for consumers.

The advent of phone ads will present advertisers with both challenges - how to make sure consumer don't get annoyed with ads arriving on a very personal device - and opportunities to reach consumers in a more individual way.

Click here to see silicon.com's rundown of the top 10 mobile design classics.

Among the operators already planning to trial advertising to handsets in the UK are Vodafone and O2.

A separate report by industry watchers Informa Telecoms and Media predicts that by 2011, mobile advertising will be worth $11.5bn, with mobile TV being the most lucrative vehicle.

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

Read and write about internet access at the airports of the world at atlarge.com.


  • Jobs
Graduate Email Marketing Systems Analyst Online Marketing London - Flexible

You will be working with our email deployment department developing marketing analytics and scheduling marketing campaigns targeting consumers in ...

Business Intelligence / Consumer Insight - manchester

Working with one of the Senior Strategic sales managers you will be given autonomy and the floor to air your ideas. You will be working along side ...

Sales Executive - UK Market

s solutions to both business and consumers. This Sales Executive position is unlike any other within an organisation with excellent staff retention ...

Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.





Quick Sitemap Links: