
'If your name's not on the phone, you're not coming in'
Published: 29 November 2006 17:15 GMT
London club Minstry of Sound has completed a live trial of end-to-end mobile ticketing that saw clubbers able to buy, receive and redeem tickets on their phones.
The clubbers, who must be registered PayPal users, started the process by sending a text to a number designated by the Minstry of Sound. This activated an interactive voice-response callback which confirmed the ticket request by asking the caller to authenticate their PayPal PIN. Once confirmed, a mobile ticket was delivered to the handset in the form of a text message.
Cheat Sheets
♦ Mobile location-based services
♦ FMC
♦ 3G
The text 'ticket' contained another PIN number which was verified at the nightclub's doors when revellers turned up to a student night at the London club.
Felicity Ive, head of strategic brand partnerships at the Ministry of Sound, told silicon.com consumers were receptive to the mobile tickets and said "we will be looking to use mobile ticketing in the future".
The next step would be to use barcode mobile ticketing, in which an electronic barcode is sent to the ticket buyer's mobile phone via text message. This method is quicker to process when clubgoers arrive at the venue, requiring just a scan of the mobile phone as opposed to manually entering a PIN number, Ive added.
Around 1,100 people came through the club doors on the night of the trial, with roughly 10 per cent using the mobile ticketing service.
High-tech ticketing methods are popping up in a wide variety of venues with Fulham FC issuing RFID football tickets, the Eden Project adopting mobile queue jumping and Chiltern Railways trialling mobile train tickets .
Clinical Trial Regulatory Affairs Consultant Joining a highly successful regulatory affairs team, you will be expected to utilise your knowledge and ...
In return, we offer a range of benefits that includes choice of pension scheme, interest-free season ticket loan, generous holidays and access to an ...
Integration Architect/Manager Websphere MQ,WMQ,WMB, Message Broker A dynamic global consultancy is looking for an integration specialist with a ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Peter Cochrane Peter Cochrane's Blog: Facebook saves teen from prison Another unexpected impact of social networking
Natasha Lomas Exclusive: Jimmy Wales on what's next for Wikipedia Why Wikipedia needs geeks and why a life unplugged is unthinkable