Eden Project goes for mobile queue jumping

The UK's state of the art ecological project The Eden Project has opted for mobile ticketing to help cut queues.

The Cornish attraction has implemented a system from Swiftpass that will allow visitors to The Eden Project to get tickets delivered on their phones and jump the queues of traditional, paper ticket holders.

According to The Eden Project's head of ICT, Jon Curry, the paperless system cuts down on waste from paper ticketing and improves customer satisfaction by trimming wait times. Using mobile ticketing will also cut costs associated with ticketing and distribution.

Mobile ticketing has already proven popular in areas such as music and sport.

At a recent Guns N' Roses concert in Hammersmith Apollo, more than half the fans had barcodes sent to their mobiles which were scanned to allow access to the venue.