Vodafone goes into own-brand mobile email

Vodafone has announced a revamp of its mobile email portfolio.

Vodafone, which picked Visto for its mobile email provider earlier this year, has launched the offering under the name of Vodafone Business Email.

This, according to the operator, means it is the first UK operator to be offering its own brand service. While the operator has already launched the service in other European countries, the service was delayed in the UK while Vodafone conducted some country-specific customisation.

Vodafone's own brand offering will sit alongside RIM's BlackBerry Connect service and Microsoft Exchange email product, with direct push functionality to be added next year.

Vodafone is also rolling out some extra support services to go with its email product, including over-the-air device wiping and configuring functionality.