
'Don't fancy your data much...'
By Jo Best
Published: 20 May 2005 17:00 BST
Vodafone is targeting the UK's oldies with a stripped-down handset and tariff combo.
The Vodafone Simply package will offer users nothing more than a mobile with voice and text messaging functionality.
The service will debut in the UK on 24 May with both a contract and pre-pay option. Two phones will be available with the Simply tariffs: the Sagem VS1 and VS2.
The handsets are reminiscent of fixed-line phones, featuring a large screen and three shortcut buttons to take gadget-o-phobes straight to their messages, launch screen and contacts book, with a side switch to lock the keypad.
With mobile penetration approaching 100 per cent in the UK, the Simply proposition is designed to appeal to the older generation, notoriously mobile-shy. There appears to be room for growth in the 65-and-above segment, where mobile penetration is around 50 per cent, according to analyst firm Forrester Research.
Missing a trick here I think. The phone looks nice...
John Wood
Oh dear, more bad marketing.
Why has this been ...
Brian Catt
they just can't accept that the only service we al...
mark SPLINTER
One reason why some of us oldies are shy of mobile...
Colin Robertson
Brian's Catt's comment is spot on from a PR point ...
Penny Haywood
Exchange and other areas of infrastructure ITIL Cisco IP Phones Data Networking Voice and Data circuits Supplier engagement Security Strategy, ...
Responsible for: Design, development and maintenance of a new generation dealing primarily on the backend, based on leading edge Java technologies ...
It would also be beneficial, but not essential, if you have an understanding of Layer 2 /3 switch / router product sets (Cisco/HP), Routing protocols ...
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